From the point of view of an individual firm, international marketing assumes importance on the following grounds:. Introduction Every day, marketing essays, companies have resorted to a variety of tricks to advertise, promote and sell their goods. Strategic alliances have three main characteristics, First, two or more firms partnering remain independent to the formation of marketing essays alliance, marketing essays. After the analysis, we conclude that Tesco Extra Cheras, using Geographic segmentation to segment its market Philip, K In the last […].
Marketing Mix Essays Examples
Further, it can be study in different ways and reasons, such as for research, academic use, marketing essays, and business purpose, typically, one of vital purpose of study marketing is to understand marketing marketing essays a business philosophy The Marketing Association of Australia and New Zealand. Marketing is a very broad term, which encompasses all the activities that help businesses in identifying their customers and needs of their target market, utilising all the communication resources in order to target their target market, eventually persuading them to purchase the organisations products and services.
It is much broader than the concept of selling, as selling just includes techniques of direct communication marketing essays to persuade the customers to buy the products and services of an organisation. com This method of advertisement makes a digital marketing analyst necessary to help, marketing essays. In order for a business to be successful and grow, business owners have to think of ways to brand their business by marketing, advertising and promoting their products and services effectively Entrepreneur, marketing essays Branding is very important for businesses. For a business to grow and sell their products. This is a marketing essays common to many introductory marketing texts and degree courses.
The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments marketing essays marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark. his words. This is the foundation for any lasting relationship if, along the line, you do not become contradictory. In marketing, the value of an offering need to be sustain likewise the message that go with the product, marketing essays.
Conversely, this is not always the case. In their effort to overcome this inconsistency notice in some marketing communication messages the integrated marketing and communication concept; a coordination of elements work out to enable marketers deliver a consistent message to consumers. Marketing concept, displaced and efficient production as a major determinant of the emergence of commercial activities, create more market share and market research, in which the seller attempts to measure consumers are concerned, the benefits of a product Poulos,p. By understanding the interests of the consumers demand, competition, marketing essays, the producers can focus on providing specific product advantages, in section of the market, allow other manufacturers to provide the benefits of other.
Introduction Marketing is basically a term to define the communication of the value of products with customers, and it is an action to promote and sell the products by adverstising with marketing research done. Marketing research links the marketer, customer, consumer and public. Analysis of collected marketing information marketing essays be specified for improving the marketing performance Businessbuilding. au, There are some marketing practices and marketing marketing essays for the purpose of increase the. Such opportunities are exhibited through the increased emphasis placed on improving the quality of packaging, maintaining competitive pricing and creating loyalty amongst customers Rowley Marketing is a term used to describe all the different activities involved in the selling of goods and services from producers to consumers.
The modern marketing concept, which is applied by most successful small businesses, marketing essays, is intended to focus all of a company's activities upon uncovering and satisfying customer needs. Functions which are generally associated with it are advertising, marketing essays, sales and promotion. Marketing also encompasses the development of product, packaging, distribution, pricing, and. Home Page Marketing. Free Marketing Essays and Papers. Sort By: Most Relevant Highest Grade. Satisfactory Essays. Page 1 of 50 - About essays. Marketing Concept Of Marketing Words 3 Pages, marketing essays. Marketing Concept Of Marketing. Marketing In Global Marketing Words 4 Pages.
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For example, Hindustan Unilever used an unconventional channel, such as Shakti to widen the scope of distribution in rural areas. Marketers need different strategies to enter the rural market. Client and Location Specific Promotion — It refers to the strategy designed to suit a particular location and clients. Joint or Cooperative Promotion — It implies that strategy involves participation between marketers and rural clients. Bundling of Inputs — It includes the sale of various related items to rural customers or clients by the marketers.
It also includes after sale and credit arrangement services. Management of Demand — It includes continuous market research of needs and problems of buyers for continuous improvement and innovation to sustain in the market. Developmental Marketing — It refers to the improvement of marketing programs to achieve the organizational objectives. It involves managerial inputs to develop the market size of the organization. Unique Selling Proposition USP — It presents a unique feature of product to attract rural customers to buy the product. Extension Services — It refers to provide additional services, such as providing training to rural customers to use the products. Partnership for Sustainability — It refers to utilize the relationship for long and continuous business with rural customers.
Essay on Services Marketing: Service includes all economic activities whose output is not a physical product, is generally consumed at the time it is produced and provides added value in the form that are essentially intangible concerns of the purchaser. The promotion of economic activities offered by a business to its clients may be termed as services marketing. Marketing of any act or performance that one party can offer to another party is essentially intangible. Physical goods and services can be looked at in terms of benefits offered, as well as features and specific attributes associated with those benefits. Service concept is based on levels relating to customer need-satisfactions, benefits and features, these levels are:.
If a person is hungry, need is food and when a person buys insurance core benefit is security. A hungry customer may decide to visit a restaurant in order to satisfy their need for food. They will expect a certain level of service to be offered — a range of items on the menu, for example, clean and good surroundings and prompt attention from staff. Similarly, the business customer will expect professional advice, expertise and practical help from an advertising agency or financial consultant. The expected service reflects standards required or expected by customers to satisfy their needs. Augmenting the service offering, or making it better in some way, is the means by which service providers differentiate their offering in an attempt to influence consumer choice. Extra features, over and above the expected service, can be added to make the service more attractive to prospective consumers.
Good interior decoration, furniture, music and light in a restaurant are the example of augmented services. The augmented service is the way in which service providers fine-tune the marketing mix to differentiate their service and make it stand out from the competition. The core service in a fast food business is food, expected services are hygiene environment, choice availability, prompt service, good delivery system and Augmented Services, are Exotic menu, Interior and exterior decoration, air conditioning, live music. There are mainly four characteristics of services:. i Intangibility — Services cannot be touched and thus they cannot be inventoried, displayed or communicated. ii Heterogeneous — Services are non-standardised, i.
It depends on various uncontrollable factors like mood swings of customers, climate, service executor etc. iii Inseparable — Services cannot be separated from production and consumption, thus mass production is difficult in nature. iv Perishable — Services cannot be returned, resold or stored, e. Service marketers face marketing challenges which revolve around issues such as:. Keeping and dealing with promises made to the customers. The link between organisation and its customers is External Marketing. It represents the promises which organisations make to their customer with reference to products or services they offer. Interactive Marketing — It is a process of keeping the promise made by the organisation to the customer along with delivery of a quality service to the customer.
Internal Marketing is the process that enables service marketers to deliver promises to customers. Through internal marketing the organisation reveals that both customers and the employees need to understand the promises made by the organisation. Extended Marketing Mix 7Ps for Services — Generally Marketing Mix of products talks about 4Ps viz. People — People that are directly or indirectly involved in the consumption of a service are an important part of the extended marketing mix. Knowledge workers, employees, management and customers often add significant value to the total service offering. Process — Procedures, mechanisms and flow of activities by which services are consumed Customer management process is an essential element of the marketing strategy.
Physical evidence — It is the ability and environment in which the service is delivered. It includes both tangible goods that help to communicate and perform the service, and the intangible experience of existing customers and the ability of the business to relay the customer satisfaction to potential customers. Essay on Digital Marketing for Students: Internet and mobile technologies have revolutionized marketing, just like they have done with the other areas of our life. Digital marketing is getting rapidly popular. In fact, the boundary between traditional media like Newspapers, TV, Radio etc. and newer media is getting blurred day by day With the advent of digital media, marketing communication is in a huge flux and constant innovation is the name of the game.
New options, new ideas, new approaches, new solutions are coming daily, changing the existing scenario suddenly and drastically. Digital marketing uses Internet and mobile at the core of its functioning. All marketing options or channels which use these technologies are part of digital marketing. Some of the digital marketing channels are Internet Search Engine marketing, Search Engine Optimization, E-commerce, Display advertisements on the web, Social media marketing, Email marketing, Mobile marketing, App-based marketing, Games based marketing, Content marketing Blogs, Video, Audio, Images etc. This list is growing. To stay relevant in the current times, we must incorporate digital marketing in our overall marketing plan. It provides some distinct advantages.
It facilitates a dialogue with the customer, allowing deeper engagement. Digital marketing is little technical. So, some expert help may be required in successful implementation of a digital marketing initiative. We may hire or outsource such an expert help. There are numerous channels available for digital marketing. We must choose the right channel or option which reaches our target customer and which is suitable and appropriate for our product or service. If our target customers are teenagers, we may consider social media, image sharing and chat sites and apps.
If we target businesses, we should focus on search engines, video sharing, blogs etc. We should establish our purpose, strategy, approach and budget for our digital marketing initiatives. If we are clear about why we are doing what we are doing, our digital marketing will be more effective. To establish a dialog and deeper relationship with our regular customers. Each channel requires a different approach, so it should be handled with care. Selection of search engine should be done based on its popularity among our target customer group. How and what you should post on one social media site may be different from the other. How and what to put on our video channel may be different from what should we do in our blog.
Digital marketing offers a lot of control to the company, but at the same time, it also exposes the company directly to the customers and general public. Digital marketing allows customers to directly interact with and react to the company. So, customer relationships should be handled very carefully and responsibly. Online brand reputation must be safeguarded closely. Any adverse interaction with a customer may damage the brand or company reputation, because all that is happening in front of the public eye. So, it is very important to be very careful in managing our online reputation. Digital marketing is fast. We have to prepare our organization to be equally agile in responding and acting. A lot of activities of digital marketing can be centered on our web site.
So, proper attention to managing our web site can become a part of our digital marketing efforts. Digital marketing is ever-changing and is evolving very rapidly. We must keep adapting to the changing landscape. We must allocate some dedicated manpower and resources for taking care of the same. Essay on Event Marketing for Students : Event marketing promotes products through sponsoring events, such as sports, contests, and art exhibitions. An organization adopts event marketing to establish good public relations among the members of the target market. The organization can distribute free samples of the product to develop a positive image for the product. Event management links the organization with an event for their mutual benefits.
In event management, an event gets sponsorship; whereas, the organization gets the opportunity to advertise its brand. The organization passes through various activities before taking up any event proposal. It develops an idea about the suitability of the brand with events. All the events cannot match with the image of all the brands. It refers to recognizing the type of audience who could attend the event. The gazal concert attracts serious audience so the brand having serious image, such as Life Insurance Corporation may attract the audience. It refers to selecting the theme of an event to project the brand and attract the attention of audience. The event industry also performs post-event analysis to ensure favorable return on investment.
An event manager needs to have certain skills to make the event successful. Negotiating Skills — Follow the process of communicating back and forth to reach an agreement between the sponsor and event organizer. Creative Skills — Develop through a continuous practice on any idea. These skills do not come naturally and need to be developed. Planning Skills — Help in chronologically scheduling the events to maintain the attention of the audience. Executing and Implementing Skills — Refer to managing minute details to make an event successful. Increasing Awareness about the Brand — It refers to brand recognition and brand recall by the audience. For example, Frito-Lay, an associate organization of PepsiCo, used balloon festivals to increase brand awareness of its vegetable crisps.
Reinforcing Brand Image Association — It refers to match the brand image with the events. For example, MRF Tyres sponsor car racing events to increase brand association of its products with vehicles. Enhancing Corporate Image — It refers to make an organization prestigious and improve brand perception among the customers. Evoking Feelings — It refers to arousing the emotional buying behaviour of customers. For example, sports car advertisement in Formula one race evokes the feeling of purchasing the car. Expressing Commitment to Social Issues — It refers to making customers feel that the organization is associated with social causes. Creating Opportunity for Promotion — It makes scope for the promotion of a brand.
For example, Idea cellular sponsored Idea Star Singers program on television and claimed a huge success in increasing the sale of its products. The organization can select one or more events to promote its products through sponsorships. Now, let us discuss the opportunities that the organization can gain from event marketing in the next section. Event management has seen tremendous growth over the last few years and provided great opportunities in the field of event marketing. Nowadays, the events are organized at both small and large scales.
The small-scale events include business meetings, conferences, and seminars. On the other hand, large-scale events involve product launches, film festivals, and national and international sports events. The growth in number of festivals has increased the scope of marketing events. The event industry requires managers with convincing, negotiating, coordinating, and planning skills to successfully carryout the event. The managers with these qualities can grow fast in this industry. An organization sponsors an event by providing resources to get publicity through advertising products in the event.
Television and Radio Program Sponsorship — It includes providing money to broadcasting channels to advertise in movies, serials, matches, and other events on TV or radio. For example, Cadbury sponsors Coronation Street. Sports Sponsorship — It refers to organize events to attract significant media coverage. Sports events, such as cricket, football, and hockey are famous among audience. Sponsoring these events can create brand awareness among customers. Arts Sponsorship —It refers to provide money to the event managers for organizing an art event.
Essay on Marketing in Simple and Easy Words! Top 10 Essays on Marketing Essay Contents: Essay on Marketing Essay on Direct Marketing Essay on Relationship Marketing Essay on Green Marketing Essay on International Marketing Essay on Global Marketing Essay on Rural Marketing Essay on Services Marketing Essay on Digital Marketing Essay on Event Marketing 1. Major Direct Marketing Non-Store Retailing Methods : 1. In-Home Selling: Marketer can use door-to-door selling through trained sales force. E-Marketing: IT and Internet are extensively used for buying rail, bus and air tickets and booking hotel accommodation. Mail-Order Sale: Standardisation, grading, branding, and packaging brought about the growth of mail order sale, i.
Direct Response Marketing Using TV, Radio and Press Media : Magazines, newspapers, radio, and television are used to present direct response offers to customers. Permission Marketing: Permission marketing is a form of direct marketing wherein promotional information is sent only to those consumers who give permission to do so. Automatic Vending Machines: Well-known pre-sold brands with good turnover are sold by vending machines. Integrated Direct Marketing Use Of Multiple Media : It has the following sequence- 1 Paid Advertisement with a response mechanism creates awareness and interest. Comments on Direct Marketing : Direct marketing has several advantages when compared with in-store retailing- 1 Direct marketing can focus marketing efforts effectively in terms of selling to the selected target markets.
Disadvantages of Direct Marketing: There are a few disadvantages as well- 1 Conventional retailers are not looked with suspicion by prospects. Principles Governing Success in Advertising and Direct Marketing: 1 Advertising is the core of direct marketing. These phases are as the following: 1. The scope of international marketing activities may be outlined as below: 1. Setting up a Branch in a Foreign Market: This requires establishment of a branch in a foreign country for the purpose of processing, packaging, or assembling the goods according to the needs of the markets.
Project and Consultancy Services: These include exports of services such as : turn-key projects requiring supply and commissioning of plants, engineering services, civil construction contracts, and consultancy services like feasibility studies, design preparation, etc. Technology Transfer: Under this arrangement, the exporting firm guides and trains the technicians and managers of the importing firm in all aspects of technology relating to projects and manufacture, etc. The importance of international marketing can be understood from two broad perspectives: i National economy, and ii Individual firm.
From the point of view of an individual firm, international marketing assumes importance on the following grounds: a A firm having an unutilised installed capacity after meeting the domestic market has to enter the international market for the economical utilisation of the capacity; b A firm having a production system on a mass scale and facing severe fall in domestic demand has no alternative but to tap foreign markets for boosting up sales; c A firm whose product life cycle is at the declining stage in the domestic market should have to find ways and means for survival and for this, export trade has to be resorted to in developing and underdeveloped countries; d A firm desirous to introduce new products likes to enter foreign markets with latest technology?
and e An exporting firm, which faces sharp fluctuations in the business activities, can seek exports as measures of diversification and partly counterbalance the lop-sided position in the markets. International marketing is also necessary and important from the other points of view such as: i It leads to international co-operation and collaboration among the countries in the matter of exports and imports; ii It fosters closer cultural relations among the countries as the government and non-government trade commissions visit from time to time to understand the habits and customs of the people; and iii It improves political relations and prompts political peace among the countries as they exchange their commodities for their mutual well-being and economic development.
Following are the factors which can influence global marketing: i. Global Marketing Objectives: Objectives of global firm should match with the global marketing strategy, the market selected to achieve a particular global marketing objective need not necessarily be the best suited to achieve some other global marketing objective. Economic Factors: These include factors like economic stability, nature of and trends in foreign trade, Balance of payment, GDP growth trends, income distribution, indebtedness, per capita income, sectoral distribution of GDP and trends etc. Economic Policy of Country: This includes industrial policy, foreign investment policy, commercial policy, monetary policy, fiscal policy and other economic policies.
Business Laws and Regulations: Regulations of business like industrial licensing, restrictions on growth, takeovers, mergers etc; restrictions on foreign remittances, repatriations etc. Currency Stability: Stability of the national currency is another very important consideration in the market selection, there should not be undue fluctuations in currency value. Political Factors: For industrial growth political stability is must. Infrastructure: Infrastructure facilities seriously affect business. Bureaucracy and Procedures: The nature and behaviour of the bureaucracy and the procedural system or styles are also important factors to be considered.
Completion: The number of firms and market competition also influence on the market share and profitability therefore it must be considered before entering in a new market. The Key Decision in Global Marketing: i. Promotion: Promotion strategy for global marketing may change from one country to other, companies may run the same advertising and promotion campaigns used in the home market or change them for each local market, a process called communication adaptation. Price: Pricing is a difficult task for multinationals as it is influenced by several factors like taxation, cost of production, size of market etc. Place Distribution Channels : Setting of network of distribution and channel members is a difficult task especially in case of FMCG products.
Products: In selecting products for global markets the firms should know that high profits can be earned by economies of scale. Omnibus marketing is: i Introductory marketing, ii Promotional marketing, iii Protective of the existing position and competitive marketing. The strategies include the following considerations: i. Service concept is based on levels relating to customer need-satisfactions, benefits and features, these levels are: i. The Augmented Service: Augmenting the service offering, or making it better in some way, is the means by which service providers differentiate their offering in an attempt to influence consumer choice. Example: The core service in a fast food business is food, expected services are hygiene environment, choice availability, prompt service, good delivery system and Augmented Services, are Exotic menu, Interior and exterior decoration, air conditioning, live music.
There are mainly four characteristics of services: i Intangibility — Services cannot be touched and thus they cannot be inventoried, displayed or communicated. Service marketers face marketing challenges which revolve around issues such as: i. Making services tangible to customers; and iii. For examples: i. Digital marketing is highly focused. It can be personalized. It is easy to track and measure. It is immensely flexible. It is cost-effective. We can find marketing ROI very easily. It allows powerful targeting options. It is very fast. It allows global reach. It offers great control to the marketer. This is the foundation for any lasting relationship if, along the line, you do not become contradictory.
In marketing, the value of an offering need to be sustain likewise the message that go with the product. Conversely, this is not always the case. In their effort to overcome this inconsistency notice in some marketing communication messages the integrated marketing and communication concept; a coordination of elements work out to enable marketers deliver a consistent message to consumers. Marketing concept, displaced and efficient production as a major determinant of the emergence of commercial activities, create more market share and market research, in which the seller attempts to measure consumers are concerned, the benefits of a product Poulos, , p.
By understanding the interests of the consumers demand, competition, the producers can focus on providing specific product advantages, in section of the market, allow other manufacturers to provide the benefits of other. Introduction Marketing is basically a term to define the communication of the value of products with customers, and it is an action to promote and sell the products by adverstising with marketing research done. Marketing research links the marketer, customer, consumer and public. Analysis of collected marketing information can be specified for improving the marketing performance Businessbuilding. au, There are some marketing practices and marketing mix for the purpose of increase the. Such opportunities are exhibited through the increased emphasis placed on improving the quality of packaging, maintaining competitive pricing and creating loyalty amongst customers Rowley Marketing is a term used to describe all the different activities involved in the selling of goods and services from producers to consumers.
The modern marketing concept, which is applied by most successful small businesses, is intended to focus all of a company's activities upon uncovering and satisfying customer needs. Functions which are generally associated with it are advertising, sales and promotion. Marketing also encompasses the development of product, packaging, distribution, pricing, and. Decade Sports […]. Apple is a corporation that is best known for the sale of apple computers, iPods and iPhones. They are also known for the sale of computer software and other consumer electronics. Like any other company dealing with the sale of consumer product the corporation faces both external and internal forces. These internal and external environment […]. Moreover, such significance has turned out to be obvious in pretty much every organization around the globe where exceptionally aggressive condition has made organizations […].
Apple Inc. is a multi-technology company that was incorporated on January 3, , focusing on manufacturing and selling phones, computer software, and other electronics. There were multiple CEOs for Apple, but the most well known were Steve Jobs and the current CEO, Tim Cook. Furthermore, such importance has become evident in almost every company around the world where highly competitive environment has made companies heavily investing in […]. In The Digital Age, by Astra Taylor, presents two significant views that Taylor argues against the debate of how social media takes effect in the work of social production. The first view of position is the techno-optimist view which illustrates a positive view and can also be described as the Utopian view for technology and […].
The issue of using proletarian hunger killers such as coffee, tea, chocolates, and tobacco has taken on the appearance of addiction Mintz, Indeed, users of these products are akin to ordinary addicts in the manner that they depend upon these commodities to maintain a functional predisposition. There are questions regarding whether these commodities actually […]. With new things constantly emerging like smart watches, tablets, and wireless headphones, it is hard to keep up with it all. One multibillion-dollar company that is dispersed worldwide, has been able to keep up with these outrageously spiking trends.
Apple Computers […]. Apple is the most successful company in terms of technology development. Their profits, and product growth have been transparent in our eyes. On other portals, the value of the company still did not exceed a trillion. At the same time on the website of the trading platform […]. Steve Jobs and Steve Wozniak founded Apple Computers, Inc. on April 1, They conveyed to the new organization a dream of changing the manner in which individuals saw PCs. Jobs and Wozniak needed to make PCs little enough for individuals to have them in their homes or workplaces. They dreamt of a user friendly […].
The company was later incorporated on January 3, In addition, Apple is also a digital distributor, often distribute music, film, video, etc. In the last […]. The information presented below is a financial analysis of Coca-Cola, Keurig Dr Pepper, and PepsiCo companies, three of the largest beverage companies in the world.
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